Data Firm Says ‘Secret Sauce’ Aided Trump; Many Scoff by NICHOLAS CONFESSORE and DANNY HAKIM


By NICHOLAS CONFESSORE and DANNY HAKIM

The big-data company Cambridge Analytica says it has the ability to predict the political leanings of every American adult, but how well it works remains unproved.

Published: March 6, 2017 at 12:00AM

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